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Dana White

Promoter·Zuffa Boxing

About

Dana White is an American businessman, CEO and president of the Ultimate Fighting Championship (UFC), and founder of Zuffa Boxing. Officially announced on June 18, 2025, Zuffa Boxing is a professional boxing promotion under TKO Group Holdings in partnership with Saudi Arabia's Sela Sport, applying the UFC's centralised promotional model to boxing. The promotion officially launched in early 2026.

Official

Established
2025
Broadcast
Paramount+, Sky Sports

Event History

Zuffa Boxing 9
Madison Square Garden Theater · New York, New York · United States · 8 bouts
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Zuffa Boxing 4
Meta Apex · Las Vegas · United States · 1 bout
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Zuffa Boxing 3: Ajagba vs Martin
Meta APEX · Las Vegas, Nevada · United States · 8 bouts
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